Max. Impressions. The number of Impressions purchased for this Banner. Impressions are the number of times a Banner will be displayed on a page. Check the 'Unlimited' checkbox if an unlimited number of Impressions is allowed.
Total Impressions. The number of times this Banner has been displayed on a web page to a user. No entry is allowed. You can reset this number to 0 by pressing the 'Reset impressions' button.
Total Clicks. The number of times this Banner has been clicked. No entry is allowed. You can reset this number to 0 by pressing the 'Reset clicks' button.
Client. The Client Name for this Banner. Select one from the drop-down list box of existing Clients.
Purchase Type. The purchase type of the banner. This is used to indicate how the banner client purchased the display time for the banner.
The following options are: (-Client Default-, Unlimited, Yearly, Monthly, Weekly, Daily).
Track Impressions. Whether or not to track the number of times the banner is displayed to web site visitors.
Track Clicks. Whether or not to track the number of times the banner is clicked by web site visitors.