- Created. The date the banner was created.
- Sticky. Whether or not the banner is 'sticky'.
- Max. Impressions. The number of Impressions purchased for this Banner. Impressions are the number of times a Banner will be displayed on a page. Check the 'Unlimited' checkbox if an unlimited number of Impressions is allowed.
- Total Impressions. The number of times this Banner has been displayed on a web page to a user. No entry is allowed. You can reset this number to 0 by pressing the 'Reset impressions' button.
- Total Clicks. The number of times this Banner has been clicked. No entry is allowed. You can reset this number to 0 by pressing the 'Reset clicks' button.
- Client. The Client Name for this Banner. Select one from the drop-down list box of existing Clients.
- Purchase Type. The purchase type of the banner. This is used to indicate how the banner client purchased the display time for the banner - monthly, yearly, etc...
- Track Impressions. Whether or not to track the number of times the banner is displayed to web site visitors.
- Track Clicks. Whether or not to track the number of times the banner is clicked by web site visitors.