This article addresses SEF URLs under the popular, open-source Apache webserver.
SEF URL implementation is possible under Microsoft's IIS webserver as well, please see IIS and Joomla.
In Joomla! 1.6 basic SEF urls are enabled by default. In prior versions you need to use the Global Configuration to enable them. The instructions below still apply if you want to use Apache's mod_rewrite.
LoadModule rewrite_module modules/mod_rewrite.so
I believe there are three possibilities for how URLs may look in Joomla 1.5 or 1.6. Someone who knows better please confirm if this is true:
non-SEF (Joomla 1.5 default):
Non-SEF URLs are not findable by search engines. See SEF Ugly for their other disadvantages. These are a result of Joomla generating dynamic webpages and the need ensure their URL's are unique. In Joomla 1.6 you won't see this unless you change default SEF Global Config settings above.
SEF Ugly (Joomla 1.6 default):
These are findable by search engines but ugly to remember and harder for a visitor to paste in an email. Their length may break a pasted URL in an email so you lose visitors. Most websites link to other pages of the same site. Admin must paste those links into your site, the easiest way is to browse to the target page while editing the other. Even with the three settings above, this what you will get if your hosting service has not correctly installed the appropriate server change, such as Apache mod_rewrite above.
SEF Pretty URL:
This is findable by search engines and easy to remember. It is easier for Admin to type into another page of site or for a visitor to type in an email. This requires Joomla 1.5 or 1.6 with the three SEF settings as above, plus the appropriate server change installed, such as Apache mod_rewrite. Notice Admin is responsible for ensuring alias names are unique for each page of your site, otherwise results are unpredictable when they are visited.
You want SEF Pretty URLs as early as possible. They will bring visitors back because they remember it or a friend sent them an email about it. Converting from non-SEF or SEF Ugly can be a lot of URL retyping in your site. Search engines rate the URL itself worthy as a search result. Changing the URL later will lose prior history about the search result value of your site unless you take further measures.