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Difference between revisions of "Making your site Search Engine Friendly"

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{{split|This page will quickly become difficult to manage as there are so many topics.  Suggest creating a landing page to signpost people to relevant pages}}
 
{{split|This page will quickly become difficult to manage as there are so many topics.  Suggest creating a landing page to signpost people to relevant pages}}
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==Why Create a Search Engine Friendly Site?==
 
==Why Create a Search Engine Friendly Site?==
 
In order to add your pages to its database, a search engine (such as Google) will send out so-called crawlers, spiders or bots to harvest the text on your site. These bots cannot harvest things that are created by Javascript, or 'see' images (though they do check alt tags) and the don't play well with Flash files if at all.  
 
In order to add your pages to its database, a search engine (such as Google) will send out so-called crawlers, spiders or bots to harvest the text on your site. These bots cannot harvest things that are created by Javascript, or 'see' images (though they do check alt tags) and the don't play well with Flash files if at all.  
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* Easier for accessibility purposes - screen readers function in a similar way to search engine bots to identify important headings
 
* Easier for accessibility purposes - screen readers function in a similar way to search engine bots to identify important headings
 
* Potentially better for search engine optimisation
 
* Potentially better for search engine optimisation
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In the example provided below of this page in Google search results, you can see how the heading tags are being used by Google to identify smaller links within the main page which may be of interest to the person searching for a term (displayed in small blue hyperlinked text beneath the description) - another reason to ensure you structure your content well!
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[[File:SEF-Titles.png]]
  
 
===Microdata===
 
===Microdata===

Revision as of 07:52, 13 July 2013