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Monitoring SEO

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Why monitor your site?

Monitoring your site is important to ensure that you notice developing problems before they emerge and can take pro-active action to minimise any problems which might affect your position in search engines or experience for your users.

There are lots of metrics that you could monitor - thousands in fact - but most people are too busy to dig into every nook and cranny and find out every piece of data.

For this reason, there are several ways to combine the data you need to monitor into one central location. Google Analytics has some great resources available in the form of custom segments and dashboards, which can be shared individually or as a package.