Elementos de Identidade da Marca/Utilização de Fundo
From Joomla! Documentation
< Joomla:Brand Identity Elements
É uma série de vários artigos sobre as linhas diretrizes básicas para a utilização correta dos elementos gráficos da identidade do Joomla, para poder criar materiais de comunicação visualmente fantásticos e de alta qualidade.
Comece com a «Introdução», e navegue pelos artigos nesta série utilizando os botões de navegação em baixo ou a caixa à direita (Artigos nesta série)
A relação (tamanho, posicionamento, cores, etc...) dos elementos da identidade da marca nunca deverão ser alterados, de modo nenhum.
Utilização de Fundo
Full-colour signature: background colours
The Joomla! signature can be reproduced on four recommended background colours. Always try to choose a background colour that matches the brand colours.
Single-colour signature: background colours
We have defined a core set of colours for you to start with. Be creative! Always try to choose a background colour that matches the brand colours and your communication.
Signature usage on a background image
When using background images, always make sure that the signature is in a prominent position and that it is always recognisable and visible.
- Choosing the image: Make sure to choose an image which is not too busy and does not have a large area of contrast.
- Colours: Choose images that have warm, bright colours. No washed-out tones. Backgrounds can be sharp or blurry.
- Tone: The tone should be friendly, inspiring, confident, down-to-earth, and professional, but cosy.
- Placing the logo on a background: Place the logo in an area where it is clearly visible. Pick the version of the logo that best matches the background colours.
- Overcoming a busy background: You may have a beautiful image but no ideal space for the Joomla! signature. Use a colourful background or transparent layers that allow the signature to be clearly visible.
- Typography: Please use only the recommended typography for all our communications. Position text in a way that it is visible and visually balances the image.
Incorrect usage of background colours
Here are some examples of incorrect backgrounds for the signature:
- Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.