Joomla

Elementos de Identidade da Marca/Utilização de Fundo

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< Joomla:Brand Identity Elements
This page is a translated version of the page Joomla:Brand Identity Elements/Background Usage and the translation is 32% complete.

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Elementos de Identidade da Marca


É uma série de vários artigos sobre as diretrizes básicas para a utilização correto dos elementos gráficos da identidade do Joomla, para poder criar materiais de comunicação visualmente formidáveis e de alta qualidade.

Comece com a 'Introdução', e navegue pelos artigos nesta série utilizando os botões de navegação em baixo ou a caixa à direita (Artigos nesta série)

A relação (tamanho, posicionamento, cores etc.) dos elementos da identidade da marca nunca deverão ser alterados, de modo nenhum.


Utilização de Fundo

Full-colour signature: background colours

The Joomla! signature can be reproduced on four recommended background colours. Always try to choose a background colour that matches the brand colours.

Brand-Background-Colours-1-en.png

Single-colour signature: background colours

We have defined a core set of colours for you to start with. Be creative! Always try to choose a background colour that matches the brand colours and your communication.

Brand-Background-Colours-2-en.png

Signature usage on a background image

When using background images, always make sure that the signature is in a prominent position and that it is always recognisable and visible.

  • Choosing the image: Make sure to choose an image which is not too busy and does not have a large area of contrast.
  • Colours: Choose images that have warm, bright colours. No washed-out tones. Backgrounds can be sharp or blurry.
  • Tone: The tone should be friendly, inspiring, confident, down-to-earth, and professional, but cosy.
  • Placing the logo on a background: Place the logo in an area where it is clearly visible. Pick the version of the logo that best matches the background colours.
  • Overcoming a busy background: You may have a beautiful image but no ideal space for the Joomla! signature. Use a colourful background or transparent layers that allow the signature to be clearly visible.
  • Typography: Please use only the recommended typography for all our communications. Position text in a way that it is visible and visually balances the image.

Incorrect usage of background colours

Here are some examples of incorrect backgrounds for the signature:

  • Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.X-mark.png

Brand-Background-incorrect-use-1-en.pngX-mark.png

  • Do not use the signature on a busy photograph or patterned background.X-mark.png

Brand-Background-incorrect-use-2-en.pngX-mark.png

  • Do not add any outlines, strokes, glows or dropshadows to the signature in order to improve visibility on non-approved backgrounds.X-mark.png

Brand-Background-incorrect-use-3-en.pngX-mark.png