Utilização correta do nome Joomla!
From Joomla! Documentation
É uma série de vários artigos sobre as linhas diretrizes básicas para a utilização correta dos elementos gráficos da identidade do Joomla, para poder criar materiais de comunicação visualmente fantásticos e de alta qualidade.
Comece com a «Introdução», e navegue pelos artigos nesta série utilizando os botões de navegação em baixo ou a caixa à direita (Artigos nesta série)
A relação (tamanho, posicionamento, cores, etc...) dos elementos da identidade da marca nunca deverão ser alterados, de modo nenhum.
This page is a Guideline for the proper use of the Joomla! name. If you wish to link externally to this page, please use an ASCII Code for the ! character, %21. Some forums, text editors, and programs block the ! as a valid URL character. Cut and paste the following link:
https://docs.joomla.org/Joomla:Proper_use_of_the_Joomla%21_name
Nome no texto
"Joomla!" is our name, and as such it deserves everyone's best efforts to protect it. It defines our brand for both our software and our community. It signifies our reputation for excellence. We have specific guidelines for when and how to properly use our trademarks in public-facing content such as marketing materials and Joomla.org web pages. Those guidelines are excessive within a controlled user-facing environment like the Joomla! backend.
Our project's name is a proper name. Please always capitalise the "J" of Joomla.
When to bang your Joomla "!"
Our registered trademark[1] is "Joomla!" including the exclamation mark. (The exclamation mark is sometimes also called a "bang" from both copy editing and comic book usage.) The proper and complete use of our name is WITH the exclamation mark.
Exceptions to this requirement are web addresses, email addresses, hashtags, keywords, SEF URLs/aliases, searches on third party websites and cases where the ability to resolve the URL will be thrown off by punctuation as well as when Joomla! is used in CMS language strings[2]. Another exception is for "Joomla!" used as a title for a page on the JDoc as it may affect the search engine.
Within body text (e.g. between the <p> ... </p> tags), the "!" is optional and even discouraged if it affects readability as it would be the case adding the "!" before any other punctuation, and this unless you are referring to another one of trademarks as a proper name.
Whenever the Joomla! name is part of or nested inside another multi-word Joomla-related trademark or service mark then the exclamation point should be used. If the use is a proper name it should have capitalised initials, Joomla! should include the exclamation point and it should be followed by a TM indicia. Examples: References to the Joomla! Extensions Directory™, the Joomla! Framework™ or Joomla! 3.4 as a product.
When to Include Trademark Indicia ( ® or ™ )
Part of protecting a trademark, whether registered or not, is giving notice to viewers that we consider the mark to be our property.
Exceptions: in Joomla! CMS language strings since all backend users must login and will see the Joomla! signature and registered trademark indicia on the login module, there is no need to include a registered mark indicia (®) anywhere else in the backend. Also, there is no need to use it again on pages diplayed on official Joomla! websites. For example and regarding the Joomla! Documentation site, the property is already claimed with the disclaimer at the bottom of the current page.
With other Joomla-related trademarks or service marks, such as a reference to the Joomla! Extensions Directory™, the proper indicia to use is the TM indicia (™) at the end of the entire mark. Notice the exclamation point is included and the registered indicia (®) normally used with Joomla! standing alone, is removed. The ™ indicia should be used with any reference to a Joomla! product or service other than a release of Joomla! itself (such as Joomla! 3.4).
These other trademarks are not registered. Nevertheless, they are protectable trademarks and service marks. A superscript circle-R should NOT be used with them; instead a superscript TM should be used. Because these are unregistered trademarks, extra care is needed to use them consistently on order to emphasize and retain their trademark status. The registration and broader recognition of the main Joomla! wordmark is the reason why we have more flexibility with the Joomla! proper name.
Exemplos de utilizações
- Utilização correta
Joomla!® is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla! the most popular website software available.
How can I get involved with Joomla?
Anyone can contribute on any level, even newcomers can contribute to Joomla. You can get started by answering questions on the Joomla! Forums™ and joining the Joomla! Bug Squad™, Joomla! User Group™ or other Joomla! working groups. You can also write for our official magazine, the Joomla! Community Magazine™, or organize a Joomla! event.
- Utilização correta
Indicia registada
The exclamation mark with the registered indicia should be used at least once, at or near the first usage of "Joomla!" in text, in order to acknowledge it as a trademark.
Capitular com exclamação
Capitalise the "J" of the word "Joomla!" but not when used to indicate the web or email address. Be consistent in the use of the word without the exclamation mark.
The Joomla! Framework™ - Joomla! 3.4
Serviços e grupos oficiais
The exclamation mark and the capital "J" should always be used when the word Joomla! is part of the name of a product, service or group.
- Utilização incorreta
Do NOT use the exclamation mark next to a dot or question mark
The exclamation mark of the word "Jooma!" must be omitted when the word comes directly before any other punctuation, like a question mark or comma.
NÃO pluralizar
"Joomla!" is our project's name, hence it cannot be pluralised, used as verb or abbreviated in any way.
Do NOT use the trademark notice
The word "Joomla!" or "Joomla" must not be followed by the trademark notice.
Consulte também
Notas
| Sinais | ® | TM | © |
|---|---|---|---|
| Registered Trademark | Trademark | Copyright | |
| Unicode | U+000AE | U+02122 | U+000A9 |
| HEX CODE | ®
|
™
|
©
|
| HTML CODE | ®
|
™
|
©
|
| HTML ENTITY | ®
|
™
|
©
|
Referências
- ↑ See Serial N°77224536 and N°77226768 on http://www.uspto.gov
- ↑ Using the "!" with CMS language strings