Standard Module Chromes
From Joomla! Documentation
Note that this example includes class additions because the examples are taken using mod_mainmenu. The suffix "_menu" to the div class and the "menu" class on the ul tag are not present with other modules.
Note that the Module chrome doesn't necessarily change the appearance all that much - this depends on the CSS used in the template. For example, the 'none' and 'horz' chromes look very similar, although the underlying HTML code is very different.
Other notes: The horiz is just the table layout, wrapped in a table, tr, and td.
The software controlling these is in the file /templates/system/html/modules.php