Marketing Working Group Members

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Marketing Working Group

The Marketing Working Group (MWG) was formed in January 2014, with the primary focus being to raise awareness of the Joomla Content Management System (CMS) and Framework within the international Joomla community, as well as the general open source community and wider world.

In December 2013 we announced that we were seeking nominations from the community for new members to join the Marketing Working Group. The original article can be accessed here:

We are delighted to announce the leaders of the Marketing Working Group - find out about them in the biographies below.

Meet the team

Mike Veeckmans - Team Lead


Mike is the founder of a web agency, where Joomla! is one of the main focusses. He graduated in Public Relations and Marketing. After managing an IT company for 12 years , Mike started his own company in 2013.

He has been using Joomla! since the fork and been active in the community since 2012. Next to MWG , Mike is also part of the Capital Committee Team, Social Media Team and the Update Working Group. Next to the Joomla! Community , he’s also helping out in some local communities in the town he lives.

When he’s not working (wait, does that even happen?) you can find him in the company of his 2 beautiful daughters, travelling or capturing pictures with his camera. You can follow Mike on Twitter : @MVeeckmans

Jess Dunbar - PLT Liaison


Jess will coordinate and delegate the responsibilities of the Marketing working group team.

She will oversee the day-to-day functions of the Marketing Team. She will focus on motivating the marketing team and maintain a comfortable and productive team environment.

Jess is a professional marketeer. She’s worked with major brands including Fortune 500 businesses along with major universities, hospitals, airports, and casinos to achieve strategic marketing goals.

In her free time, she can be found either on the volleyball court or softball diamond. She also enjoys watching the Milwaukee Brewers and Green Bay Packers with her family and friends.

You can follow her tech, sports-related or internet happenings on twitter @jessicadunbar or Google+

Chiara Aliotta - Brand Manager

ChiaraAliotta 200px.jpg

Chiara will be responsible for ensuring that the Joomla! brands are communicated clearly and consistently by Joomla, our contributors and our partners.

Chiara is the founder of a creative agency. She is an Italian designer with many years of experience in art direction, brand development, graphics, illustration and web design.

She has created innovative designs for brands like Vodafone, Nivea, Persol, NH Hotel, Catalano, N.6 Selection Top, Osram, and many others.

Her debut in the Joomla! world started in 2009, when she was a web and graphic designer for Nuevvo/Joomlaworks. Today she works as a freelancer for wonderful clients that love Joomla! and she speaks at different Joomla! conferences, spreading her love for typography and good design throughout the Joomla! community. She is also involved in the development of the identity and communication materials of the acclaimed JAB Conference.

When she is not busy designing creative Joomla! templates, you can find her waiting for her next flight to a sunny destination, swimming in the Aegean Sea, in the street capturing typography with her camera, or at home spending her free time snuggling with her cat, Kissa.

You can follow her @ChiaraAliotta

Parth Lawate - Strategic Marketing Manager


Parth will collaborate on development and short and long term marketing strategies for Joomla. He will also collaborate with new Joomla development, Planning, and Market Research.

Parth is the co founder & CEO of 2 companies where Joomla is one of the main focus areas. One of his company is behind several popular Joomla products & is heavily involved in Joomla based development.

Involved with Joomla since the Mambo days, Parth is an avid open source evangelist & is one of the founders of the Joomla working group in Pune & Joomla Day India. He is a regular speaker at Joomla events worldwide & loves to foster open source adoption & collaboration.

When not in the office, you will find Parth in the mountains hiking or cycling, reading a book , tinkering with electronics & computers, cooking or gardening.

You can follow Parth on twitter @parthlawate

Joe Sonne - Open Source Matters Representative


Joe got involved with Joomla! in 2005 and in 2009 started his own marketing company. The web division of Joe’s company uses Joomla! exclusively. It manages projects for clients and Joe is hands on with website strategies, site integration and design.

In the Joomla! community Joe is a well known speaker, trainer, and writer about all things Joomla. He contributes to the Joomla! community by sharing knowledge at various Joomla events.

Joe co-founded two Joomla! User Groups in Canada. He has written articles for the Joomla! Magazine and also has a popular blog about Joomla.

You can follow Joe on Twitter @JoeJoomla

Ruth Cheesley - Community Leadership Team Representative


Ruth has always been a passionate supporter of free and open source software, and came across Joomla! in the early days when asked to design a website during her time as IT Technician at a school, and the rest, as they say, is history!

She now runs a joint venture with a Dutch firm, which is a marketing and development agency focused on Open Source technologies. Her personal area of interest lies within search engine optimisation and helping websites to recover from poor SEO practices. Ruth also founded Joomla! User Group Suffolk, regularly contributes to the Joomla Community Magazine, and is on the team for JoomlaDay UK events.

Ruth joined the Community Leadership Team in March 2013 and works closely with the Joomla User Group team promoting Joomla in local communities around the world. Her interest in marketing and promoting Joomla worldwide led her to getting involved with the Marketing Working Group.

You can follow Ruth on Twitter @RCheesley and Google+ at