From Joomla! Documentation

Joomla! is a critical enabled for Vernon's business - KKSmarts - helping businesses drive traffic to websites, build relationships with visitors and create customers.

So the interest in Joomla is driven by business requirements - not a simple interest in technology

You can get more help about Joomla! and its terminology for non technical people here

Visit [KKSmarts] to discover the secrets of getting more business from your website


the [The Adwords Experts] to discover how you can build traffic without months of guesswork and effort.

Vernon Riley uses Joomla! for all the CMS websites run by [KKSmarts] of which he is co Founder.