Joomla! Marketing Working Group The primary purpose of the marketing working group is to ensure that all communication concerning Joomla! follows the same standards and seeks to meet coherent goals which align with the corporation’s overall goals. The secondary purpose is to foster a community and communicate to the varying constituencies as appropriate to champion the use of Joomla! products to solve real world problems.
It will do this by organizing the work into two major areas: Strategic Marketing - covering how different communities utilize the Joomla! eco-system. Product Marketing - covering each of Joomla! “products” - for example the JED, the CMS, the Framework. Typically each of these areas will be managed by a sub-team and in turn managed by the working group.
This group should be comprised of specific marketing experts and have appointed liaisons for each functional group in the Joomla! Community, JRD, JCM, CLT, PLT and OSM etc…
This group should have a designated chair along with a co-chair and have members with marketing expertise.