Difference between revisions of "Search Engine Optimisation"

Revision as of 13:16, 12 April 2015

Getting started with SEO

Making your site Search Engine Friendly
Using a Sitemap
Making the most of the title tag
How to write good meta descriptions
Planning and using keywords

Troubleshooting SEO problems

Common Problems
Monitoring SEO

Advanced SEO

Microdata
Google Updates
Add static text in the title of pages
Using RSS feeds to encourage traffic
Using Google Tag Manager
Conversion Rate Optimisation

About Search Engine Optimisation

Search Engine Optimisation (often abbreviated to SEO) refers to the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimised according to SEO practices is said to be Search Engine Friendly (often abbreviated to SEF).

The main article about SEO is Making your site Search Engine Friendly, which lists steps that lead to a better search engine ranking.

A somewhat important SEO technique that also helps your users is using Search Engine Friendly URLs. See Enabling Search Engine Friendly (SEF) URLs for more information.

@@ Line 1: / Line 1: @@
-{{RightTOC}}
+{| style="width:100%;" cellspacing="1"
+| class="home-tile" style="width:33%;" |
+<div class="home-tile-title" style="background-color:rgba(87,138,214,.3);">'''Getting started with SEO'''</div>
+<div class="home-icon">
+<div style="display:inline-block; padding:.7em .5em;">[[Image:Nuvola_arrow_right.png|30px]]</div>
+</div>
+<div style="display:inherit; padding:.4em .5em; min-width:33%;">
+;[[Making your site Search Engine Friendly|Making your site Search Engine Friendly]]
+;[[Using_A_Sitemap|Using a Sitemap]]
+;[[Using_The_Title_Tag|Making the most of the title tag]]
+;[[Using_The_Meta_Description|How to write good meta descriptions]]
+;[[Using_Keywords|Planning and using keywords]]
+</div>
+| style="padding-right:1.2em;" |
+| class="home-tile" style="width:33%;" |
+<div class="home-tile-title" style="background-color:rgba(255,255,0,.3)">'''Troubleshooting SEO problems'''</div>
+<div class="home-icon">
+<div style="display:inline-block; padding:.7em .5em;">[[Image:Star_icon.png|30px]]</div>
+</div>
+<div style="display:inline-block; padding:.4em .5em; min-width:33%;">
+;[[Common problems when enabling Search Engine Friendly (SEF) URLs|Common Problems]]
+;[[Monitoring SEO]]
+</div>
+| style="padding-right:1.2em;" |
+| class="home-tile" style="width:33%; text-align:left;" |
+<div class="home-tile-title" style="background-color:#d3e5b8;">'''Advanced SEO'''</div>
+<div class="home-icon">
+<div style="display:inline-block; padding:.7em .5em;">[[Image:Advanced_icon.png|40px]]</div>
+</div>
+<div style="display:inline-block; padding:.4em .5em; min-width:33%; max-width:66%;">
+;[[Microdata]]
+;[[Google Updates]]
+;[[Add_Static_Text_In_Title_Of_Page|Add static text in the title of pages]]
+;[[Using_RSS_Feeds_To_Share_Content|Using RSS feeds to encourage traffic]]
+;[[Using_Tag_Manager|Using Google Tag Manager]]
+;[[Conversion_Rate_Optimisation_(CRO)|Conversion Rate Optimisation]]
+|}
+<br />
+{{Template:Box-header-sq | title=About Search Engine Optimisation
+|noedit=yes <!--remove edit link from content boxes -->
+|border=sienna           <!-- This is the color of the borders around Box Sections -->
+|titleforeground=#000000    <!-- This is the color of the Box Section Title Bar text -->
+|titlebackground=wheat <!-- This is the color of the Box Section Title Bar -->
+|background=cornsilk     <!-- This is the color of the Box Section background -->
+|foreground=black      <!-- This is the color of the Box Section text -->
+|titlefont-size=1.0em
+}}
-SEO refers to Search Engine Optimisation. SEO is the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimised according to SEO practices is said to be SEF, or Search Engine Friendly.
+Search Engine Optimisation (often abbreviated to SEO) refers to the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimised according to SEO practices is said to be Search Engine Friendly (often abbreviated to SEF).
 {{dablink|The main article about SEO is [[Making your site Search Engine Friendly]], which lists steps that lead to a better search engine ranking.}}
 A somewhat important SEO technique that also helps your users is using [[Search Engine Friendly URLs]]. See [[Enabling Search Engine Friendly (SEF) URLs]] for more information.
+</div>
-See also: [[Beginners#Address_Search_Engine_Optimization|Beginners: Address Search Engine Optimisation]]
 [[Category:Landing Pages]]
 [[Category:Search Engine Optimisation]]
-'''Joomla specific SEO / SEF tricks:'''
-== Fixing Broken Site When SEF is Enabled ==
-Situation: Joomla template missing. Pages displayed with no templates.
-To correct the problem when enabling Search Engine Friendly URLs in the Global Configuration, edit the configuration.php file variable $live_site.
-The default $live_site variable in configuration.php is
-<source lang="php">var $live_site = '';</source>
-If Joomla is not in the root, then you need to include the folder path
-<source lang="php">var $live_site = 'http://www.mysite.com/myjoomlafolder';</source>
-See also [[Why does your site get messed up when you turn on SEF (Search Engine Friendly URLs)?]]
-== Add a static text in the <nowiki><title></nowiki> ==
-{{:Customising the dynamic page title}}
-== Add Heading Tags in the Titles for More Relevance ==
-Search engines give a special relevance to the sentences between a "H" tag like <nowiki><h1></nowiki>, <nowiki><h2></nowiki> or <nowiki><h3></nowiki>.
-I you want put a "H" tag to joomla 1.5 you need edit some files:
-Override components/com_content/views/category/tmpl/blog.php
-search for this piece of code (Line 5):
-<source lang="php">
-<div class="componentheading<?php echo $this->params->get('pageclass_sfx');?>">
-  <?php echo $this->escape($this->params->get('page_title')); ?>
-</div>
-</source>
-add your "H" tags between the title like this:
-<source lang="php">
-<div class="componentheading<?php echo $this->params->get('pageclass_sfx');?>">
-   <h1><?php echo $this->escape($this->params->get('page_title')); ?></h1>
-</div>
-</source>
-If you add more "H" tags between the joomla titles search into the tmpl directories for the code:
-<source lang="php">
-get('page_title')
-</source>
-And add the "H" tags.
-Remember to normalize the font-size of the "H" tags using CSS. For example, edit your template css and add something like:
-<source lang="css">
-.componentheading h1 {
-font-size: 16px;
-}
-</source>
-To override the output of a component or module see: [[How to override the output from the Joomla! core]]
-== Utilize RSS Feeds for Search Engines ==
-Some search engines allow you to submit feeds to them for utilization in their search capabilities. Yahoo! Site Explorer [siteexplorer.search.yahoo.com] is one such service. This is a powerful way for sites that regularly update their content to get relevant search placement. It can also be used for simpler sites that have fairly static pages. This procedure will explain how to create feeds for pages within your site, be it static or not.
-'''In Joomla! 1.5.3:'''
-If you are not using sections and categories for your static pages, create a generic section for these static pages, such as <nowiki>"website content"</nowiki>.
-Create separate categories for each static page.
-Change your menu items from, for instance, Article Layout to Category Blog Layout.
-Under the advanced parameters for the menu item, make sure that the show a feed link item is set to show.
-Make sure the syndicate module is published. If it isn't go to the Extensions Menu, select Module Manager, select the new icon, select Syndicate and publish the module in the desired position. You can then view the site and copy the URLs for each feed to submit to each search engine.
-'''NOTE: You should have SEF enabled for this to work well.'''
-== Dynamic MetaDesc in a list of articles by category ==
-When you view a list of articles by category, joomla put into the page the default configuration metadescription, but perhaps we want write the category description into the metatag for SEO reasons.
-For this we need open the file includes/application.php.
-Search for this piece of code in the function &getParams:
-<source lang="php">
-$params->def( 'page_title'      , $title );
-$params->def( 'page_description', $description );
-</source>
-Add this code before:
-<source lang="php">
-if (strcasecmp($_GET['view'],'category')==0) {
-   $description = $database->GetOne("SELECT description FROM #__categories WHERE id={$_GET['id']}");
-}
-</source>
-Now the metadescription is more dynamic when you view a list of articles by category.
-== Change default SEF suffix from .html to .htm ==
-If you need to change default article SEF suffix from .html to .htm (for example, if you need to move static site to Joomla and keep existing urls with .htm extensions), you need apply following patch to includes/router.php (working on Joomla 1.5.9, should work on other 1.5.x versions):
- Index: includes/router.php
- ===================================================================
- --- includes/router.php	(revision 13023)
- +++ includes/router.php	(working copy)
- @@ -57,8 +57,13 @@
-  			{
-  				if($suffix = pathinfo($path, PATHINFO_EXTENSION))
-  				{
- -					$path = str_replace('.'.$suffix, <nowiki>''</nowiki>, $path);
- -					$vars['format'] = $suffix;
- +					if ($suffix == 'htm') {
- +						$path = str_replace('.'.$suffix, <nowiki>''</nowiki>, $path);
- +						$vars['format'] = 'html';
- +					} else {
- +						$path = str_replace('.'.$suffix, <nowiki>''</nowiki>, $path);
- +						$vars['format'] = $suffix;
- +					}
-  				}
-  			}
- 		}
- @@ -93,7 +98,8 @@
-  			{
-  				if($format = $uri->getVar('format', 'html'))
-  				{
- -					$route .= '.'.$format;
- +					//$route .= '.'.$format;
- +					$route .= '.htm';
-  					$uri->delVar('format');
-  				}
-  			}
-'''Note''': This patch only for bundled SEF plugin

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Difference between revisions of "Search Engine Optimisation"

From Joomla! Documentation

Revision as of 13:16, 12 April 2015

About Search Engine Optimisation