Difference between revisions of "Monitoring SEO"
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In this series of articles we'll consider some general metrics to monitor, along with some sector-specific metrics. These articles assume that you have [http://www.google.com/analytics Google Analytics] running on your website, and you have associated a [http://www.google.com/webmasters Google Webmaster Tools] account with your Analytics account. | In this series of articles we'll consider some general metrics to monitor, along with some sector-specific metrics. These articles assume that you have [http://www.google.com/analytics Google Analytics] running on your website, and you have associated a [http://www.google.com/webmasters Google Webmaster Tools] account with your Analytics account. | ||
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| + | {| style="width:100%;" cellspacing="1" | ||
| + | | class="home-tile" style="width:33%;" | | ||
| + | <div class="home-tile-title" style="background-color:rgba(87,138,214,.3);">'''Monitoring for Errors'''</div> | ||
| + | <div class="home-icon"> | ||
| + | <div style="display:inline-block; padding:.7em .5em;">[[Image:Nuvola_arrow_right.png|30px]]</div> | ||
| + | </div> | ||
| + | <div style="display:inline-block; padding:.4em .5em; min-width:33%;"> | ||
| + | ;[[Identifying_404_Errors|Identifying 404 errors]] | ||
| + | ;[[Analysing_404_Errors|Analysing 404 errors]] | ||
| + | ;[[Monitoring_404|Monitoring 404 errors]] | ||
| + | ;[[Alerting_about_404_errors|Getting alerted about 404 errors]] | ||
| + | </div> | ||
| + | | style="padding-right:1.2em;" | | ||
| + | | class="home-tile" style="width:33%;" | | ||
| + | <div class="home-tile-title" style="background-color:rgba(255,255,0,.3)">'''Monitoring for performance'''</div> | ||
| + | <div class="home-icon"> | ||
| + | <div style="display:inline-block; padding:.7em .5em;">[[Image:Star_icon.png|30px]]</div> | ||
| + | </div> | ||
| + | <div style="display:inline-block; padding:.4em .5em; min-width:33%;"> | ||
| + | |||
| + | </div> | ||
| + | | style="padding-right:1.2em;" | | ||
| + | | class="home-tile" style="width:33%; text-align:left;" | | ||
| + | <div class="home-tile-title" style="background-color:#d3e5b8;">'''Monitoring for prominence & people'''</div> | ||
| + | <div class="home-icon"> | ||
| + | <div style="display:inline-block; padding:.7em .5em;">[[Image:Advanced_icon.png|40px]]</div> | ||
| + | </div> | ||
| + | <div style="display:inline-block; padding:.4em .5em; min-width:33%; max-width:66%;"> | ||
| + | |||
| + | |} | ||
[[Category:Search Engine Optimisation]] | [[Category:Search Engine Optimisation]] | ||
Revision as of 12:13, 3 November 2013
Why monitor your site?[edit]
Monitoring your site is important to ensure that you notice developing problems before they emerge and can take pro-active action to minimise any problems which might affect your position in search engines or experience for your users.
There are lots of metrics that you could monitor - thousands in fact - but most people are too busy to dig into every nook and cranny and find out every piece of data.
For this reason, there are several ways to combine the data you need to monitor into one central location. Google Analytics has some great resources available in the form of custom segments and dashboards, which can be shared individually or as a package.
What to monitor[edit]
Deciding what to monitor really depends on your business/organisation and what is important to them. Ecommerce sites will have a very different interest to blogging and news sites, for example.
In this series of articles we'll consider some general metrics to monitor, along with some sector-specific metrics. These articles assume that you have Google Analytics running on your website, and you have associated a Google Webmaster Tools account with your Analytics account.
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Monitoring for Errors
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Monitoring for performance
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Monitoring for prominence & people
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