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The primary purpose of the marketing working group is to ensure that all communication concerning Joomla! follows the same standards and seeks to meet coherent goals which align with the corporation’s overall goals. The secondary purpose is to foster a community and communicate to the varying constituencies as appropriate to champion the use of Joomla! products to solve real world problems.
 
The primary purpose of the marketing working group is to ensure that all communication concerning Joomla! follows the same standards and seeks to meet coherent goals which align with the corporation’s overall goals. The secondary purpose is to foster a community and communicate to the varying constituencies as appropriate to champion the use of Joomla! products to solve real world problems.

Revision as of 08:48, 24 November 2013

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This article was last edited by Tom Hutchison (talk| contribs) 9 months ago. (Purge)

The primary purpose of the marketing working group is to ensure that all communication concerning Joomla! follows the same standards and seeks to meet coherent goals which align with the corporation’s overall goals. The secondary purpose is to foster a community and communicate to the varying constituencies as appropriate to champion the use of Joomla! products to solve real world problems.

Contents

Marketing Strategy

Covering how different communities utilize the Joomla! eco-system.


Product Marketing

Covering each of Joomla! “products” - for example the JED, the CMS, the Framework.

Typically each of these areas will be managed by a sub-team and in turn managed by the working group.

This group should be comprised of specific marketing experts and has representation from all Leadership Teams. The group has a designated chair and co-chair.

Team Members

Coming soon

Guiding Principles

Coming soon

Informal Skype Chat

We created a Skype Chat called "Marketing Advisory Group" on Skype. Just send an email with your Skype username to marketing@joomla.org and we will add you to the chat.