Joomla:Brand Identity Elements/Signature Usage/fr

Éléments d'identité de la marque

Articles de cette série

1. Introduction
2. Logo Joomla!
3. Typographie
4. Utilisation de l'arrière plan
5. Utilisation de la signature
6. Notes importantes
7. Utilisation correcte du nom Joomla!
8. Couleurs de la marque
9. Liste des marques Joomla!

Ceci est une série d'articles sur les recommandations pour une utilisation correcte des éléments graphiques de l'identité de Joomla, afin de vous permettre de créer des éléments de communication de haute qualité.

Commencez par l'introduction, puis naviguez dans les articles de cette série à l'aide des boutons de navigation en bas de page, ou avec le menu de droite : Les articles de cette série.

Les accessoires (taille, positionnement, couleurs, etc.) des éléments d'identité de la marque ne doivent en aucun cas être altérés.

Site web Joomla! Trademark

Demande d'utilisation de la marque

Guide 2017 de la marque Joomla!

Utilisation de la signature

Une présentation cohérente de notre logo est importante et contribue à promouvoir la reconnaissance de la marque Joomla.

Signature

La signature Joomla! possède une esthétique puissante et fluide et, lors de son utilisation, doit toujours être traitée avec respect. Isoler la signature permet d'éviter qu'elle ne soit altérée par d'autres images, graphiques ou coupes de page. Seul l'adresse du site web ou le slogan peut être apposé près de la signature.

Signature horizontale : espace vide

• Calculating the area of isolation: The height of the empty area around the signature should be half of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 2cm thick around the signature, isolating it from all other imagery, graphics or page trim.

Signature verticale : espace vide

• Calculating the area of isolation: The same thing is done to calculate the empty space needed around the vertical signature as is done with the horizontal signature.

Logo

When used on its own, the Joomla! brandmark should always be treated with respect. Isolating the brandmark in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! logotype may be placed closer to the brandmark.

Logo : espace vide

• Calculating the area of isolation: The height of the empty area around the signature should be a quarter of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 1cm thick around the brandmark, isolating it from all other imagery, graphics or page trim.

Taille des éléments

Taille de la signature pour l'impression

The Joomla! signature should be sized for clear legibility, taking into account the minimum amount of empty space required around it. Let good legibility be your guide when sizing the Joomla! signature.

• Standard signature: The standard full-colour horizontal version of the signature must never be used at a width of less than 70mm. The standard single-colour horizontal version of the signature must never be used at a width of less than 60mm.
• Optional version: The optional full-colour vertical version of the signature must never be used at a width of less than 45mm. The optional single-colour vertical version of the signature must never be used at a width of less than 60mm.

Taille de la signature pour le numérique

When using the Joomla! signature on the web, it needs to be sized for clear legibility, taking into account the minimum amount of empty space required around it. A clearly legible logo with empty space around it is always more visually appealing than a logo that is sized too large for the space available, making it look cluttered and harder to read.

• Standard signature: The standard full-colour and single-colour horizontal version of the signature must never be used at a width of less than 190px.
• Optional version: The optional full-colour and single-colour vertical version of the signature must never be used at a width of less than 130px.

Petite version pour le print et le web

It may be necessary to use the Joomla! signature at a width narrower than that specified. In this case, we recommend removing both the registered indicia and the tagline, as both elements may be hard to read.

• Small horizontal version: The small use horizontal full-colour version must never be used at a width of less than 35mm or 100px (72dpi). The small use horizontal single-colour version must never be used at a width of less than 30mm or 90px (72dpi).
• Small vertical version: The optional full-colour vertical version of the signature must never be used at a width of less than 45mm. The standard single-colour vertical version of the signature must never be used at a width of less than 60mm.

Taille du logo

Our brandmark is extremely recognisable and captures the essence of our community. When space does not allow for the Joomla! signature to be large enough to be readable, or when otherwise desirable, the Joomla! branmark can be used alone.

• Standard size in print: The flat brandmark, both the full-colour and single-colour versions, must never be used at a width of less than 28 mm.
• Small brandmark for print and digital use: When using the brandmark in a size smaller than that indicated above, we recommend the removal of the TM indicia. Some examples of when to use the brandmark without the TM include when it is used as a social media av atar, icon, or favicon.

Utilisation de la signature avec des partenaires

The Joomla! signature may be used alongside partners’ logotypes. We recommend always ensuring that all logos appear equal in stature and that the partner logo does not extend into the empty space required around the Joomla! signature.

Utilisation incorrecte

Utilisation incorrecte de la signature

Les exemples ci-dessous peuvent aider les membres de la communauté Joomla! à éviter une utilisation incorrecte du logo.

• Ne pas re-composer : ne jamais tenter de recréer la signature. Ne jamais combiner le logo avec tout autre logo ou texte, autre que celui du slogan.
• Ne pas re-configurer ou modifier de quelque façon : Ne pas procéder à une rotation du logo. Ne pas étirer, condenser ou déformer la signature, en tout ou partie, de quelque façon que ce soit.
• Do not modify the brandmark: Do not add other elements to the brandmark. Do not transpose the colours. Do not apply any effect that can compromise the clarity of the logo.
• Do not change proportions between the signature elements: Do not resize the tagline. Do not change the spacing between the individual elements or characters.
• Do not rotate the signature: Do not place the signature, or any part of it, at an angle other than horizontal.
• Do not use a low-quality signature: Do not use photocopied, faxed, low-resolution or other low-quality artwork.
• Ne pas utiliser d'anciennes versions.
• Do not use the logotype alone: While you can use the brandmark alone, the logotype must alwasy be used along with the brandmark.
• Do not create a pattern out of the logotype: Do not repeat, rotate or combine the logotype to create motifs and patterns.
• Do not use other brandmarks: Do not visually associate our logotype with different marks.
• Do not combine registration marks: Do not use the brandmark with the TM next to the Joomla! logotype.
• Do not crop or remove elements: Do not hide, crop or remove any part of the signature.
• Do not modify the tagline: Do not alter the font or change the typography of the tagline when it is used as part of the signature. Never forget the "..." at the beginning of the tagline.
• Do not replace the registration mark: Do not replace the registration mark with other marks. Be sure to always use the most updated version of the signature.

Utilisation incorrecte des couleurs de la signature

Les couleurs de la signature ne sont en aucun cas destinées à être modifiées ou altérées.

• Do not transpose or change the colours in anyway.
• Do not apply gradients to the signature.
• Do not change the direction or colour of the glossy effect on the 3D brandmark.

Voir les exemples visuels d'utilisation incorrecte de la signature

Préc. Utilisation de l'arrière plan

Suiv. Notes importantes